## 24 Steps to a Successful Startup 1st Edition Author: Bill Aulet ![[24-steps.png]] ![[24-steps2.png]] ### Highlights > More founders = better odds of success. > (p. 28) > more important than being charismatic, entrepreneurs need to be effective communicators, recruiters, and salespeople. > (p. 28) >the capability to commercialize an invention is necessary for real innovation. An entrepreneur, then, serves primarily as the commercialization agent. >(p. 36). > What can I do well that I would love to do for an extended period of time? (p. 43). > improves something for you personally, then realize that idea or technology has the potential to help many others. > (p. 45) > business is a paying customer. The day someone pays you money for your product or service, you have a business, and not a day before. > (p. 52). > Creating an innovative product where no market currently exists is essential to the success of a startup. > (p. 53) > A target customer is a group of potential customers who share many characteristics and who would all have similar reasons to buy a particular product. (p. 53) > Take your resources and apply them to a narrow, carefully defined new market that you can dominate. > (p. 56). > The best scenario is when you are the potential customer yourself and have a deep understanding of the problem you are trying to solve. > (p. 58). Additional material: - [Workbook](https://www.amazon.com/Disciplined-Entrepreneurship-Workbook-Bill-Aulet/dp/1119365791/ref=pd_bxgy_d_sccl_1/143-7270618-8291729?pd_rd_w=eMAND&content-id=amzn1.sym.2b132e63-5dcd-4ba1-be9f-9e044543d59f&pf_rd_p=2b132e63-5dcd-4ba1-be9f-9e044543d59f&pf_rd_r=ED345ZXDWM5738W72P5A&pd_rd_wg=58HrF&pd_rd_r=48efa782-2442-458c-85e5-bf2572e3f6e7&pd_rd_i=1119365791&psc=1)